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Gavin Newsom Signs Law That Requires Toy Stores To Have ‘Gender Neutral’ Aisles Or Face Penalty

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California Gov. Gavin Newsom (D) signed AB 1084 into law Friday and it is another example of government overreach. The bill mandates  “gender neutral retail departments” in toy stores. Imagine all the things that need to be fixed in California and this is what you do?

The bill was authored by Assemblymember Evan Low (D-Campbell) who complained that differences in products that are marketed to girls or boys are “unjustified,” and  “inappropriate.”

The bill includes penalties for those who do not comply, “Beginning on January 1, 2024, a retail department store that fails to comply with this section is liable for a civil penalty, not to exceed two hundred fifty dollars ($250) for a first violation or five hundred dollars ($500) for a subsequent violation.”

The Bill says: THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:

SECTION 1. Part 2.57 (commencing with Section 55.7) is added to Division 1 of the Civil Code, to read:

PART 2.57. Gender Neutral Retail Departments

55.7. The Legislature finds and declares both of the following:

(a) Unjustified differences in similar products that are traditionally marketed either for girls or for boys can be more easily identified by the consumer if similar items are displayed closer to one another in one, undivided area of the retail sales floor.

(b) Keeping similar items that are traditionally marketed either for girls or for boys separated makes it more difficult for the consumer to compare the products and incorrectly implies that their use by one gender is inappropriate.

55.8. (a) A retail department store that offers childcare items or toys for sale shall maintain a gender neutral section or area, to be labeled at the discretion of the retailer, in which a reasonable selection of the items and toys for children that it sells shall be displayed, regardless of whether they have been traditionally marketed for either girls or for boys.

(b) This section shall apply only to retail department stores that are physically located in California that have a total of 500 or more employees across all California retail department store locations.

This section shall not apply to retail department stores that are physically located outside California.

(c) Beginning on January 1, 2024, a retail department store that fails to comply with this section is liable for a civil penalty, not to exceed two hundred fifty dollars ($250) for a first violation or five hundred dollars ($500) for a subsequent violation, which may be assessed and recovered in a civil action brought in the name of the people of the State of California by the Attorney General, or a district attorney or city attorney, in any court of competent jurisdiction.

If the Attorney General, district attorney, or city attorney prevails in an action under this subdivision, the court shall award to the Attorney General, district attorney, or city attorney reasonable attorney’s fees and costs.

(d) For purposes of this section:

(1) “Childcare item” means any product designed or intended by the manufacturer to facilitate sleep, relaxation, or the feeding of children, or to help children with sucking or teething.

(2) “Children” means persons 12 years of age or less.

(3) “Toy” means a product designed or intended by the manufacturer to be used by children when they play.

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