Brandon Brown overruled NASCAR and signed an 8 figure deal with the Let’s go Brandon coin after the sports governing body nixed a sponsorship for his car from the anti-Biden crypto coin.
Brandon Brown said: “I’m working to achieve my own American dream. I’m humbled and thankful for LGBcoin.io’s reaffirmed support for my professional journey and their commitment to maintain a patriotic message.
“LGBcoin.io has already demonstrated incredible potential and I’m excited to help build this brand through the 2022 season and beyond.”
LGB Coin spox said: “We’re standing firm with Brandon. He is first and foremost a terrific racecar driver and symbolizes everything that’s great about this country.
“Brandon proved that with enough hard work, passion and talent, anyone can be successful in America. We’re also proud to be associated with his positive outlook, regardless of the challenges thrown his way.
“Brandon Brown is a rising star in motorsports.
“His impressive talent, passion and achievements behind the wheel deserve to be rewarded and celebrated, and nothing will deter us from driving that message home.”
LGBCoin found a way to sponsor Xfinity driver Brandon Brown that is within NASCAR’s rules, announcing on Saturday morning that it agreed to a two-year sponsorship and personal endorsement deal with the 28-year-old.
The eight-figure deal “will include personal participation in publicity events, videos, crypto conferences, racing-related events and more, though won’t include car decals,” per the cryptocurrency’s press release.
NASCAR does not need to approve away-from-track deals, according to the Charlotte Observer.
…NASCAR has not issued an official statement on the matter, but per The Athletic’s Jeff Gluck, it told the team in a November meeting that “it wouldn’t approve any ‘Let’s Go Brandon’ sponsorship.”
Brandonbilt Motorsports reportedly filed its request in later December, listing LGBCoin as just cryptocurrency without specifying that the first three letters of the company stand for “Let’s Go Brandon.”